Introduction
This Privacy Policy applies to Midlands Fireplaces & Fitting Ltd (along with all subsidiaries, affiliates, successors and assigns thereof, referred to hereinafter collectively as “Midlands Fireplaces & Fitting Ltd”, “we”, “our” and/or “us”), our websites and services. We know that you care how information about you is used and shared, and we appreciate your expectation that we will do so carefully and sensibly.
By visiting this or another Midlands Fireplaces & Fitting Ltd website displaying this Privacy Policy (a “Website”, or collectively the “Websites”), or by otherwise interacting with us, you agree to accept the practices described in this Privacy Policy. This Privacy Policy may also be subject to any specific service agreements related to the Midlands Fireplaces & Fitting Ltd services you use and/or purchase. If you have any questions about this Privacy Policy, please contact us using the details provided below.
Midlands Fireplaces & Fitting Ltd values your privacy and is dedicated to protecting your personal information and providing you with notice about what personal information we collect and how it is used, what choices you have regarding the collection, use and distribution of that information, the security procedures we implement to protect that information and what access you may have to correct any inaccuracies in the information we hold.
Information We Collect
We receive and store any information you enter on our Websites or give us in any other way, such as via telephone, email, online forms or otherwise. For example, this information may be collected when you contact us for customer support or general enquiries.
Contact Information
We collect and retain personal contact information that you submit to us voluntarily. This includes, but is not limited to, your name, mailing address, web address, telephone number and email address. Such contact information may be used, for example, to communicate with you about enquiries, orders, delivery, installation and customer support. We may also collect contact information that you provide during correspondence relating to customer support, as well as in connection with products and services offered on our Websites.
Financial Information
We may collect and retain certain financial information when you purchase our products and services. For example, when you sign up for a product or service, we may require payment details and a billing address in order to process your order. We will not sell, share or rent any financial information collected from you except as disclosed in this Privacy Policy or as necessary to fulfil any order for our products or services.
Demographic Information
We may collect and store anonymous demographic information (such as your postcode, gender and age), and use this data to tailor your experience on our Websites, provide content that we think you might be interested in, perform general improvements to the Websites, and display the content according to your preferences. Such demographic information may be shared with partners, market researchers and other third parties on an aggregate, non-personally identifiable basis. No personally identifiable information will be linked to such aggregated demographic information.
Other Technical Information
We collect and store certain types of information whenever you interact with us. For example, our servers may track the type of web browser you are using and the page from which you link. We also log IP addresses in order to improve security, analyse trends and administer the Websites. We may track your movement within the Websites, the third-party website pages from which you were referred, access times and browser types. We use this information to gauge the effectiveness of our Websites, for statistical purposes and to improve the products and services we provide. This information may also be shared with partners, market researchers and other third parties on an aggregate, non-personally identifiable basis.
We may supplement the information you provide us by acquiring publicly or commercially available information, for instance to verify your address or to update your information and to create a profile of your preferences. From time to time, we may also ask you to participate in surveys or other communications designed to help us improve the Websites or the products and services we provide.
Cookies, Third-Party Cookies and Web Beacons
Cookies
The Websites use “cookies” for purposes such as enhancing your online experience by making it easier for you to navigate and making certain features work better. Cookies are text files commonly stored on a user’s device when visiting a website. The file can identify a user’s device and record preferences and other data about the visit. Your web browser may enable you to disable cookies, but certain services may not function correctly without them and your experience on our Websites may be affected.
Third-Party Cookies and Advertising
We may use third-party advertising companies to serve ads on our behalf across the Internet. These companies may collect and use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. No personally identifiable information (such as your name, address, email address or telephone number) is connected with this information. The anonymous information is collected through technologies such as cookies and pixel tags.
To learn more about the use of this information or to opt out of certain third-party advertising partners, please visit www.networkadvertising.org/choices . Please note that if you delete your cookies, use a different browser, or buy a new device, you may need to renew your opt-out choice.
Web Beacons
The Websites may contain electronic images (such as a “single-pixel GIF” or “web beacon”) that allow us to measure the effectiveness of marketing campaigns. No personally identifiable information is transmitted via web beacons.
How We Use Personal Information
Our Use
We receive and store any personal information you enter on our Websites or give to us voluntarily in any other way and may use it to contact you from time to time. We take steps to ensure that only employees who need access to your personal information to fulfil their duties will have access to it.
Email Communications
From time to time, we may use your personal information to contact you by email regarding our services, important information about your account or other service-related issues. If you do not want to receive marketing emails from us, you can click the “unsubscribe” link included in any marketing email. We will, however, continue to send you emails relating to your account administration, orders, delivery, installation and any other notifications that are necessary to fulfil our obligations to you.
Service-Related Uses
We may use your personal information to contact you about goods or services you have purchased from us or for other purposes in which you have expressed an interest (for example if you have contacted customer service or made an enquiry). We may also provide you with service and account-related announcements, such as delivery updates or service issues. Generally, you may not opt out of these communications as they are not promotional in nature; if you do not wish to receive them, you may cancel your services with us.
Legal and Protective Uses
We may release account and other personal information when required to do so by law, court order, subpoena or other government or law enforcement authority or regulatory agency, or when we believe in good faith that such disclosure is necessary to protect the rights, property or safety of Midlands Fireplaces & Fitting Ltd, our users or others. This may include exchanging information with other companies and organisations for fraud protection and credit risk reduction.
How Long We Keep Your Data and How We Protect It
How Long We Keep Your Personal Data
We keep information only for as long as we need it to provide you with services, manage our business or as required by law or contract. Where you have a contract or ongoing relationship with us, we will retain your data for the duration of that relationship and for a period thereafter consistent with our legal and regulatory responsibilities (for example, to resolve disputes and enforce agreements).
How We Keep Your Personal Data Safe
We work to protect the security of your information during transmission by using appropriate technical and organisational measures, which may include Secure Sockets Layer (“SSL”) encryption on our Websites. However, no method of transmission over the Internet or method of electronic storage is completely secure and we cannot guarantee absolute security. You can help protect your information by taking reasonable precautions such as protecting access to your devices.
Limitation of Liability
Midlands Fireplaces & Fitting Ltd assumes no responsibility or liability with regard to any theft, loss, alteration or misuse of personal or other information lawfully provided by us to third parties, or with regard to the failure of any such third party to abide by this Privacy Policy or their own obligations.
Contacting Us
If you have questions or concerns regarding this Privacy Policy, you can contact us by email at [email protected] or by post at our showroom address: Co-operation Street, Enderby, Leicester, LE19 4NG.