British Fires January Event – Save 20% on Electric Fires

January is one of the best times to invest in a new electric fire — and this year, the British Fires January Event makes it even more appealing.

Throughout January, British Fires is offering 20% off RRP across its electric fire range when purchased through approved retailers. At Midlands Fireplaces, we’re taking part in the event and passing those savings directly on to our customers.

For anyone planning a media wall, upgrading an existing fireplace, or refreshing a living space, this limited-time promotion can make a meaningful difference to overall project costs.

What Is the British Fires January Event?

The January Event runs for a limited time only and includes:

• 20% off British Fires electric fires
• 20% off selected upgrades, including anti-reflective glass and deluxe log fuel beds
• Significant savings across a wide range of fire sizes and configurations

Depending on the model and specification, customers can save up to £1,000 during the event.

Electric Fires Designed for Modern Living

British Fires electric fires are designed to suit contemporary homes and interiors. With clean lines, wide viewing areas and realistic flame effects, they are often chosen to create a strong visual focal point without the need for a chimney or gas connection.

The range includes:

• Media wall electric fires
• Inset electric fires
• Complete fireplace suites
• Optional upgrades to tailor the final appearance

This flexibility makes them suitable for everything from new-build properties to renovation projects.

British Fires Media Wall Electric Fires

Media wall electric fires remain one of the most popular choices for modern living rooms, and the New Forest range is designed specifically for this type of installation.

Available in a variety of sizes — including 870, 1200, 1600, 1900 and 2400 models — New Forest media wall fires are designed to sit beneath wall-mounted TVs, creating a balanced, contemporary centrepiece.

At Midlands Fireplaces, we currently feature selected New Forest models online:

The British Fires January Event applies to the full New Forest range, including sizes and configurations not shown on our website. If you’re considering a specific model or layout, our team can help you explore the available options.

More British Fires Models Now Available

Since launching the January Event, we’ve expanded the range of British Fires products available on our website. Alongside the New Forest media wall fires, you can now explore a wider selection of inset electric fires and complete fireplace suites — all included in the 20% January discount.

Inset Electric Fires

The Ashlett and Knightwood inset models are ideal for customers who want a clean, contemporary built-in look without building a full media wall.

Electric Fireplace Suites

For a complete solution with a modern surround, we now also have several British Fires suites online, including Brockenhurst, Winchester and Holbury models.

Additional New Forest Models

We’ve also added more media wall sizes to our British Fires category, including:

All of these models — along with the full British Fires range — are included in the January Event. If you’d like help choosing between inset fires, suites or media wall models, our team is happy to guide you through the options.

Choosing the Right Electric Fire

Choosing an electric fire often involves more than selecting a size. Layout, wall construction, finishes and optional upgrades all play a part in achieving the right result.

Many customers speak to us early in the process so we can:

• Confirm which models suit their space
• Discuss sizing and installation options
• Explain available upgrades and finishes
• Help plan a media wall or feature installation

This ensures the finished fire looks right, fits properly, and works as intended.

Visit or Contact Midlands Fireplaces This January

The British Fires January Event is available throughout January only, after which prices return to standard RRP.

If you’d like to take advantage of the 20% saving or discuss your options, our team is here to help.

• Call: 0116 276 9491
• Email:
• Visit our showroom: Co-operation Street, Enderby, Leicester, LE19 4NG

January is an ideal time to start the conversation and secure a premium electric fire at a reduced price..